“Software” isn’t a thing

You can’t make Software. There is no “software”–there is only “software that…” or “software for…”.

That’s like having a business around “writing.” Writing what?? Your writers are going to have to learn every topic they’re asked to write about.

That’s either going to take a long time, involve very close collaboration with someone who does know the topic, or be vapid and unimpressive.

If your core business is “software” — which of these is yours?