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Evaluating the Value of Code

April 28, 2013 by jessitron

In retail marketing, there is a metric of customer importance called RFM: Recency, Frequency, Monetary value. How long ago was the last order? How many times have they ordered? How much money have they spent with us? This determines how valuable the customer is, and how much effort the company should put in to keeping … Read moreEvaluating the Value of Code

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